$RUG StartUp is a start-up that truly loves two things: the planet – and wealthy people who want to feel good about saving it.
Our carpets are so organic, they practically compost themselves when unrolled. Made from recycled yak wool, hand-selected by barefoot monks at 3,000 meters altitude.
Naturally airlifted in – carbon neutral, of course (we think).

$RUG StartUp – Where Conflict Becomes Aesthetic™

CA : soon

Welcome to $RUG StartUp – the start-up that asked the one question nobody dared to:
"You know what the world really needs? More RUGS.“

Welcome to $RUG StartUp – the start-up that asked the one question nobody dared to:
"You know what the world really needs? More RUGS.“

Roadmap $RUG StartUP

Because every great crypto-rug revolution needs a vague, overly ambitious plan no one understands – including us.

  • Launch with a completely useless supply (yes we are late), but now we think that we have Series A pre-money valuation of $50M

  • Influencer collab with a designer who thinks NFTs are “super vibey”

  • Rug Metaverse – powered by sheer confusion

  • Launch of RugFi (Carpet staking with karma points)

  • Rug Pull? No no – just a soft and fuzzy staking event! To celebrate the unicorn status with a market capitalization of 1 billion.

StartUp dreams are realized here! Our Factory in the Mountains

Nestled at 2,800 meters in the rugged heart of the Hindu Kush, our factory is the perfect blend of remote isolation, artisan craftsmanship, and questionable logistics. It’s where tradition meets total Wi-Fi-blackout.

Our Customers:

They don´t just buy a RUG. — they invest in complex geopolitical aesthetics they barely understand.

Whether they’re sipping oat milk in a Brooklyn loft or staging a post-ironic photoshoot in a decommissioned Berlin bunker, our customers all have one thing in common:
They love the feeling of ethical superiority... underfoot.

Whatever it is, the way you tell your story online can make all the difference. LFG!

Some customers reviews:

  • "Fits perfectly between my vintage drone and the organic hummus." – Sam, 29, NFT curator with a balcony

    The pastel Kalashnikov patterns really pop. My mom was briefly horrified, then took a photo. Since then, my living room is a political statement, an art installation, and a chill zone all in one. Not washable, but who even lives that close to the ground?

  • "Finally, a rug that morally overwhelms me." – Leon, 34, Digital Artist & Part-Time Visionary

    I just wanted something for the floor. Now every guest ends up in a two-hour conversation about geopolitics and interior design. I understood none of it, but the rug looks expensive – and that’s basically a statement, right?

  • "Feels like I’m saving the world while drinking coffee barefoot." – Ling, 41, purpose coach with no fixed address

    This rug emotionally unrolled me. The texture screams “postcolonial discourse,” the design whispers “Instagram-ready.” It even came with an NFT certificate. I don’t have a wallet, but it still made me feel important.